Episode 27: What to Expect When You Go After Seed Round Funding with Geralyn Breig of AnytownUSA.com

Jul 1, 2020

Geralyn Breig is the Founder and CEO of AnytownUSA.com, the first eCommerce marketplace for American-made goods which she launched in 2018. She's also the host of the American Made Marketplace podcast. 

Before founding AnytownUSA, Geralyn ran operations for Fortune 500 companies, specializing in leading consumer products and specialty retail brands. She also previously served as President of Clarks Americas, a $1 billion division of the global footwear company. 

Geralyn has a leadership style that has helped many iconic brands to excel, having previously been the President of Avon North America, President of Godiva Chocolatier International, and VP of Marketing for Pepperidge Farm. Today, she serves on the boards of 1800flowers.com and Hanesbrands Inc. 

In this episode…

As an entrepreneur, you often feel pressured to figure things out by yourself. This can prevent you from asking for help, even if it’s about your much-needed funding. Then, when you overcome those constraints and try to raise funding, you’re usually unsure about what to expect. Geralyn Breig has gone through this process, having raised seed funding from family and friends to institutional funding for her startup AnytownUSA. She shares insight on what you can expect throughout the process.

Listen to this episode of the What’s Your Ask Podcast with Stephanie Sims and hear from Geralyn Breig, Founder and CEO of AnytownUSA. She talks about how she overcomes the fear of asking and will touch on raising seed capital from family, friends, and institutions. Geralyn also shares her insight on how to manage your expectations and better handle the “no’s” until you get your “yes”.